Marketing Strategy

An overall targeted marketing strategy fuels business growth. During our strategy sessions I will help you create clearly outlined objectives, a detailed plan to take you there, ways to measure your progress, and validation of your brand messaging. All this ensures that you can move forward with your content marketing, confident that your message is clear, concise, and on track with your mission, while resonating with, and influencing the behavior of, your intended target.

Marketing and Branding Strategy Sessions may include: SWOT analysis, web design strategy, graphic design feedback, social media strategy, blog analysis, promotional advertising advice, and content brainstorming — just to name a few of the focus areas.

Target. Validate. Analyze.

A Strategic Marketing Plan Will:

  • Identify organizational needs and goals
  • Tell a compelling story that improves brand image
  • Maintain a cohesive message across channels
  • Influence consumer behavior
  • Develop budgets
  • Validate mission against messaging
  • Promote thought leadership
  • Competitive analysis
  • Define differentiation
  • Identify and personify markets
  • Create content and social media plans
  • Create advertising campaigns

How It’s Done

Your Needs. Your Goals.

The key is in spending the time getting to know your business offerings, corporate culture, history, performance record and goals. Where do you want to go? Then using my industry knowledge and marketing skill sets to analyze the competition and set the framework for your plan, including budgets and target market focus.

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Validation

As companies grow, their market evolves and becomes more sophisticated. Is your message outdated? We will validate your mission and values against your current messaging and your intended audience, correcting any misalignments. In the process, we will develop personas for your market that you can use to measure future messaging against.

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Differentiation & Focus

What makes you so special? If you don’t know the answer then how do you expect your market to know? I’ll use the tried and true S.W.O.T. analysis and a competitive review to help you focus on your key differentiators and develop messaging and content around them. This will not only establish your subject matter expertise (aka Thought Leadership), but put you top-of-mind in your market.

Plans

So what’s the plan, Stan? As part of your overall Marketing Strategy, we will create a road map that includes Content Marketing Plan, a Social Media Plan, Advertising Plan, and an Outreach Plan. Having a solid plan allows you to hold up every new idea that comes along and determine if it measures up. Imagine, no more scrambling each month to decide how you will build your business.

Sandi brings a TON of creativity and passion to the team. Her efforts helped us achieve our highest grossing sales month for the year. At each team meeting, she brings forward ideas and meaningful comments that tie directly into our core mission of empowering women through personal style. She understands our vision and executes. Not only is she creative but effective in producing her work and then delivering, often before the deadline. More than once she reached out to keep me on track as a project deadline approached. She is a valuable asset to the StyleFinder team.

Jim, Nidiffer

CEO, StyleFinder

Monroe Marketing offers customized consulting and execution services.

Marketing Strategy

An overall targeted marketing strategy fuels business growth. During our strategy sessions we will create clearly outlined objectives, a detailed plan to take you there, ways to measure your progress, and validate your brand messaging. All this ensures that you can move forward with your content marketing, confident that your message is clear, concise, and on track with your mission, while resonating with, and influencing the behavior of, your intended target.

Target. Validate. Analyze.

 

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Website Design

Your website is often the first impression you make on your audience. Excellent user experiences translate to more website traffic. Is your site intuitive, well-organized, and compelling? Does it tell your story in an engaging way, across all devices? In today’s digital age, your customers expect to find everything they want to know, and more, online. Make sure you give it to them. I’ll begin with an audit of your current site, and align the new site with your marketing goals, making your site your hardest working marketing tool.

Responsive. Optimized. Effective.

 

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Content Marketing

I’ll help you brainstorm a more effective content strategy to build a library of relevant content based on your products, target market, industry, competition, goals and budget. I’ll develop a content calendar, create campaigns, and get you on your way to sharing your expertise with your targeted audience. SEO included.

Strategy. Develop. Execute

 

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