StyleFinder Boutique is a new store in Raleigh with a mission to help women over 35 realize their true beauty. My role is to develop and execute marketing strategies involving their website, ad placement and campaigns, social media, and branding, among other areas.
Client StyleFinder Boutique
Date 2015 – Ongoing
Skills Branding, Print, Strategy
Identifying with Clients
StyleFinder Boutique identifies with their clients because their mission is to help every woman identify and celebrate their unique beauty. Print ads are placed in targeted publications throughout the Triangle to reach women in the appropriate demographic.
In order to build content for future campaigns, we enlisted several clients for a photo shoot. This provided fabulous images of the new Fall merchandise, and allowed us to design several initiatives, including: interviews of various archetypes for print, images for ads, building blocks for social media, and more. As the models were all clients, it built amazing rapport with the Stylistas in the boutique and allowed the models to share the images on their own social media, further enhancing the brand.
Building a Campaign
Through the use of printed materials, social media, and email, we reached the clients target audience on a consistent and reliable basis, continuously building sales and loyalty.