Content Marketing Strategy and Plan
Having a well thought out content marketing calendar is crucial to achieving a return on your investment. The calendar needs to be based on what works for your business, your industry and your customers. I’ll begin with an audit of your current content, as well as a competitive analysis to review what’s happening in your industry. I’ll identify areas for improvement, expansion, and focus to improve the telling of your brand’s story and build Thought Leadership. The result will be a boost in conversions and long-term engagement with your market audience.
No time for follow through on your plan? No problem. Monroe Marketing is full service. I will execute any or all initiatives from your plans.
Strategy. Develop. Execute.
Content Marketing Strategy Involves:
Social media campaign
Article curation – 3rd party
Copywriting – web, ad, articles & more
How It’s Done
Document Your Strategy
Create a calendar that plans a year out in advance, but leave a little room for some flexibility as special events or big news happens. Most importantly, make sure that your team has access to, and knows how to use the calendar.
Not only will you have a strategic content campaign, but Monroe Marketing offers full plan execution! That means research and development of content for blog posts, media releases, social media posts, infographics, and more. All designed with your strategic message in mind, creating a cohesive voice across all content and platforms.
Align Content to Goals
Once you’ve established your mission, vision, target markets, and appropriate message it’s crucial to align all content that you create with the sole purpose of voicing that message and telling your story to your market. I’ll use an audit, content S.W.O.T. analysis and a competitive review to identify what you need to fill your repository with content that will help you increase sales through lead nurturing.
Optimize and Track
By identifying the right keywords and target markets, you can improve your branding through storytelling. By using landing pages and Google Analytics, I will track your content to measure what resonates with your market and what is falling on deaf ears.
Sandi brings a TON of creativity and passion to the team. Her efforts helped us achieve our highest grossing sales month for the year. At each team meeting, she brings forward ideas and meaningful comments that tie directly into our core mission of empowering women through personal style. She understands our vision and executes. Not only is she creative but effective in producing her work and then delivering, often before the deadline. More than once she reached out to keep me on track as a project deadline approached. She is a valuable asset to the StyleFinder team.Jim, Nidiffer
Monroe Marketing offers customized consulting and execution services.
An overall targeted marketing strategy fuels business growth. During our strategy sessions we will create clearly outlined objectives, a detailed plan to take you there, ways to measure your progress, and validate your brand messaging. All this ensures that you can move forward with your content marketing, confident that your message is clear, concise, and on track with your mission, while resonating with, and influencing the behavior of, your intended target.
Target. Validate. Analyze.
Your website is often the first impression you make on your audience. Excellent user experiences translate to more website traffic. Is your site intuitive, well-organized, and compelling? Does it tell your story in an engaging way, across all devices? In today’s digital age, your customers expect to find everything they want to know, and more, online. Make sure you give it to them. I’ll begin with an audit of your current site, and align the new site with your marketing goals, making your site your hardest working marketing tool.
Responsive. Optimized. Effective.
I’ll help you brainstorm a more effective content strategy to build a library of relevant content based on your products, target market, industry, competition, goals and budget. I’ll develop a content calendar, create campaigns, and get you on your way to sharing your expertise with your targeted audience. SEO included.
Strategy. Develop. Execute