by sandra | Apr 25, 2015 | Branding, Campaign, Content Marketing, Copy Writing, Creative Concepts, Design, Editing, Layout, Print Production, Project Management |
Two-color program book produced seasonally to promote programs and the conference center. Original program copy writing, photography, stock images, layout and design.
by sandra | Apr 25, 2015 | Branding, Campaign, Copy Writing, Creative Concepts, Design Direction, Integrated Marketing |
This campaign was designed to promote an informational event to increase awareness of the educational leadership programs and to answer questions about the various paths and degrees available. It consisted of direct mail, a series of web ads, billboard, radio, and...
by sandra | Apr 25, 2015 | Branding, Campaign, Content Marketing, Copy Writing, Creative Concepts, Design Direction, Integrated Marketing |
This campaign to promote an information event to drive enrollment in the engineering management program consisted of direct mail, a series of web ads, billboard, radio, and print ads – all directed to a landing page on the website. ...
by sandra | Apr 25, 2015 | Branding, Campaign, Content Marketing, Copy Writing, Creative Concepts, Design Direction, Editing, Writing Samples |
I developed the copy, creative concept, and layout as part of the overall marketing campaign to promote the Engineering Management program for WMU. This is the Program’s page on Western Michigan University’s website....
by sandra | Apr 25, 2015 | Branding, Campaign, Content Marketing, Creative Concepts, Design Direction, Editing, Integrated Marketing, Writing Samples |
I developed a campaign to promote the Education programs for WMU. This involved creative concept, design direction, copy writing, and integration of print, web, radio, direct mail, email, event, and radio. Here is the Landing Page all traffic was driven to from each...
by sandra | Apr 25, 2015 | Branding, Campaign, Creative Concepts, Design Direction, Outdoor |
Billboard to promote the Engineering Management program in Grand Rapids. Design direction, creative concept development.